An organic SEO strategy that helped Oasis Orthodontics increase visibility, improve local rankings, and attract more patients without paid advertising.
Comparing the 6-month pre-campaign baseline with current performance metrics to demonstrate compound expansion.
Search Impressions
133K → 359K in the last 6 months
Organic Clicks
495 → 1,240 clicks year over year
Average Position
Improved from 14.7 to page-one visibility
Map Pack Rank
Average ranking for "best orthodontist Markham."
High-Ranking Keywords
All tracked map pack keywords reached the high-rank category
Oasis Orthodontics is a trusted orthodontic practice in Markham Village, Ontario, led by Dr. Khushee Sharma Fung. Serving families across Markham, Unionville, Berczy Village, and the wider York Region since 2010, the practice has transformed over 1000 smiles and holds a strong 4.8 average rating on Google. They offer Invisalign, clear braces, metal braces, and dentofacial orthopedics for children, teens, and adults.
Markham is not an easy market for orthodontic care. It is a dense, family heavy region where parents are actively comparing providers before booking a consultation, and there are dozens of established clinics competing for the same searches. A parent searching "orthodontist near me" in this area is met with a wall of options, many of them backed by strong reviews, active Google profiles, and modern websites.
Oasis Orthodontics had the reputation to compete, over 1000 smiles transformed and a loyal patient base built over more than a decade, but their digital presence did not reflect that trust. Their website carried an outdated design that felt disconnected from the quality of care patients actually received once they walked through the door. The structure was confusing, important service pages were thin on detail, and there was little content helping potential patients understand what set the practice apart from the next clinic on the map.
On top of that, their Google Business Profile was underused. Categories and services were incomplete, posts were rare, and the profile was not doing the work it should have been doing to convert local searches into booked consultations. In a market where the map pack often decides which three clinics a patient even considers, this was a significant gap.
The challenge was not just visibility. It was translating years of real world trust into a digital presence strong enough to compete with clinics that had already invested heavily in their online reputation.
Every decision here was made with one question in mind, would this help a parent in Markham choose Oasis Orthodontics over the clinic three streets away. All of this was done organically. No paid ads were used at any point in this campaign.
I rebuilt the entire website design and restructured the site for better user experience and search engine crawlability. This was not a cosmetic decision. An outdated design signals an outdated practice to a first time visitor, even if the actual care is excellent, and search engines also reward sites that are fast, clean, and easy to navigate. Every page, including the homepage and all service pages, was rewritten with optimized, conversion focused copy that speaks directly to the parent or patient searching for orthodontic care in Markham, answering the questions they actually have before they pick up the phone.
I built a consistent blogging schedule targeting long tail search queries, the kind of specific questions patients type into Google before they ever search for a clinic by name, things like what to expect from Invisalign as an adult, or how to prepare a child for their first orthodontic visit. This content does two jobs at once. It captures early stage search traffic, and it builds the kind of topical authority that search engines associate with trustworthy healthcare providers.
I audited and corrected their Google Business Profile categories, services, and products, since an incomplete profile is one of the most common reasons a genuinely good local business gets outranked by a less established competitor in the map pack. I then began regular GMB posts to keep the profile active, which matters because Google and patients both treat an active profile as a signal of a healthy, currently operating practice.
I introduced a consistent posting schedule to build brand presence and stay visible in the local community, reinforcing the same trust signals across every channel a potential patient might check before booking. Every decision here was made with one question in mind, would this help a parent in Markham choose Oasis Orthodontics over the clinic three streets away. All of this was done organically. No paid ads were used at any point in this campaign.
#3
#5
#5
#6
Last 6 months vs previous 6 months
Last 6 months vs previous 6 months
+150%
+170%
-5.1
Behind every one of these numbers is a parent or patient in Markham who is now finding Oasis Orthodontics at the moment they need it most, when they are actively searching for a clinic they can trust with their child's smile or their own. Ranking in position 3 for "orthodontist in markham ontario" and holding a near perfect map pack rank means the practice now shows up right where families are already looking, not buried on page 2 where it once sat.
By combining a complete website overhaul with consistent SEO, content, and local optimization, Oasis Orthodontics moved from an outdated web presence to a genuine local search leader in a competitive Markham market. More impressions, more clicks, and stronger map pack visibility mean more patients finding the practice at the exact moment they search for care, all without spending a single dollar on paid ads.
Let’s discuss your goals and create a strategy to achieve first-page rankings, consistent traffic, and
measurable revenue growth.
Ram Ashish is a Google certified SEO expert from India and founder of While Digital, specializing in helping US, UK, and Canadian businesses achieve sustainable growth through proven search optimization strategies, conversion-focused web design, strategic paid advertising, and comprehensive digital marketing solutions.
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