WordPress Development, Landing Pages & Website Redesigns
I build fast-loading, mobile-responsive websites designed to rank well in search engines and convert visitors into customers. Whether creating new WordPress sites from scratch, developing high-converting landing pages for specific campaigns, or redesigning outdated websites dragging down your business, every project combines technical excellence with conversion optimization and SEO best practices. Read More
WordPress Expert
SEO-Optimized Development
Mobile-First Design
Core Web Vitals Focused
Conversion Optimization
Complete WordPress website development from initial planning through launch and beyond. I create custom WordPress sites with theme customization or custom theme development, strategic plugin selection and integration, content structure optimized for SEO and user experience, complete technical SEO implementation, Core Web Vitals optimization for fast loading, and comprehensive training enabling you to manage content confidently.
WordPress powers 43% of all websites because it balances powerful functionality with user-friendly content management. Proper WordPress development creates sites that are secure, fast, SEO-friendly, and easy to maintain without requiring developer involvement for routine updates.
Typical Timeline: 3-5 weeks for 5-15 page sites
Pricing: $3,500-8,000 depending on complexity and page count
Strategic landing page design and development focused exclusively on conversion. Landing pages are single-page focused experiences designed for specific campaigns, products, or offers. Unlike general websites serving multiple purposes, landing pages have one goal: converting visitors into leads or customers.
I create landing pages with conversion-focused design eliminating distractions, clear value proposition immediately communicating benefits, strategic call-to-action placement, mobile-optimized layouts (60%+ traffic is mobile), fast loading implementation (slow pages kill conversions), A/B testing setup for continuous improvement, form optimization balancing information needs with completion rates, and trust signal integration (testimonials, guarantees, security badges).
Typical Timeline: 1-2 weeks per landing page
Pricing: $800-1,500 per landing page
Complete website redesign and overhaul updating outdated sites with modern design, improved performance, better mobile experience, and enhanced SEO foundation. Website redesigns address sites that look dated (hurting credibility), perform poorly (slow loading, bad mobile experience), or don’t rank well in search engines.
I approach redesigns strategically by preserving what works (existing traffic, rankings, working conversion elements), improving design and user experience, implementing modern performance standards (Core Web Vitals, mobile optimization), enhancing SEO foundation, ensuring content migration preserves search rankings, and adding conversion optimization elements missing from original site.
Typical Timeline: 4-8 weeks depending on site size
Pricing: $4,000-12,000 depending on complexity
Beyond core development services, I provide ongoing website maintenance and support, website security hardening and monitoring, performance optimization for existing sites, plugin updates and management, content updates and additions, website hosting recommendations and setup, and emergency website fixes and recovery.
Websites require ongoing maintenance staying secure, fast, and functional. Support packages ensure your site remains optimized without requiring in-house technical expertise.
Most developers build sites and add SEO later (or not at all). I integrate SEO from the beginning through proper site architecture, semantic HTML structure, Core Web Vitals optimization, mobile-first approach, strategic internal linking, schema markup implementation, and optimized URLs and page structure.
Result: Sites ranking well from launch rather than requiring expensive SEO fixes later.
Proper account architecture from the beginning enables better optimization, clearer performance analysis, and easier scaling. Many agencies rush to spend without strategic foundation, creating messy accounts that become difficult to optimize.
I build campaigns with clear structure separating campaign objectives, organized ad groups or ad sets targeting specific audiences or keywords, and systematic naming conventions enabling easy performance analysis.
Unlike developers who don’t understand SEO or SEO specialists who can’t implement changes themselves, I bring both skill sets. This means faster implementation (no coordination with developers), better optimization (understanding technical requirements), and integrated strategy (development decisions considering SEO impact).
For clients using both paid advertising and SEO services, strategies work together rather than operating in silos. Use paid ads for immediate results while building organic presence, test messaging in ads before creating SEO content, fill gaps where SEO takes time, and coordinate keyword strategies across channels.
This integrated approach maximizes total marketing ROI rather than optimizing channels independently.
Beautiful designs that don’t convert waste your investment. Every design decision considers conversion optimization through clear calls-to-action, strategic placement of trust signals, form optimization reducing friction, mobile experience prioritization, and fast loading (slow sites kill conversions).
Sites should generate business results, not just look pretty.
Google’s Core Web Vitals are ranking factors affecting search visibility. I prioritize performance through image optimization, code minification, lazy loading implementation, efficient caching strategies, and CDN configuration when beneficial.
Fast sites rank better, convert better, and provide better user experience.
Websites you can’t update yourself require ongoing developer dependency. I provide comprehensive training on content management, basic troubleshooting, plugin updates, and routine maintenance, plus documentation covering common tasks and procedures.
You control your website without technical dependency.
Built custom WordPress site for Chicago consulting firm replacing 8-year-old outdated site. New site achieved 180% increase in organic traffic within 6 months through better SEO foundation, mobile optimization, and faster loading. Conversion rate improved from 1.2% to 3.8% through strategic layout and CTA optimization.
Redesigned Shopify store for UK fashion retailer with poor mobile experience and slow loading. New design improved mobile conversion rate by 220%, reduced bounce rate from 68% to 42%, and increased average order value by 35% through better product presentation and streamlined checkout process.
Created series of 8 PPC landing pages for medical practice in competitive New York market. Optimized landing pages achieved 42% form completion rate versus 18% on previous general website pages. Cost per lead decreased 58% while maintaining lead quality.
